Organization Name: HomeAdvantage

NACUSO Membership: Standard

Year Formed: 2000

Description of Your Services: Formerly CU Realty Services, HomeAdvantage provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business while saving their members money when they buy or sell a home. The company’s turnkey real estate marketing platform is currently offered by more than 126 credit union partners and mortgage CUSOs throughout the United States. Credit union members can use the program to search for homes, research neighborhoods, calculate property values, and connect to certified real estate agents in nearly every state and metro area in the U.S. When a member uses an agent in the HomeAdvantage network they earn Cash Rewards at closing.

Why should a credit union use your services?: HomeAdvantage’s signature real estate marketing platform helps credit unions build a deeper mortgage pipeline and retain more purchase loans. The platform features frontend tools that attract members at the beginning of their home-buying journey. Backend systems and personal touchpoints nurture them until they are ready to transact. One of those critical touchpoints is the connection to a HomeAdvantage-certified real estate agent who is trained to keep credit union financing top-of-mind. When a member uses a HomeAdvantage agent for their transaction the credit union retains the loan on average 85% of the time.

Number of Credit Union Customers: 130

Percentage of Users/Customers that are Credit Unions: 100

Are You a CUSO?: Yes

Are there investment opportunities for credit unions?: No

Are you currently seeking additional users/customers?: Yes

Do you offer discounts or other benefits for NACUSO Members?: No

Website Link: https://homeadvantage.com