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NACUSO Marketplace Provider

Organization Name: FlowTracker Analytics Inc.
NACUSO Membership: Standard
Year Formed: 2016
Description of Your Services:

We are "The Deposit Champions" enabling Credit Unions to achieve competitive advantage with Active Deposit Management (ADM), an innovative and comprehensive solution that includes:

Patented Business Intelligence - DEPOSITEDGE
Systematic Repeatable Results
Industry Knowledge Transfer
Fast and Easy Implementation

The essential problem every CU has with managing deposits is knowing how much is new money, lost money, and money moving internally between product accounts and branches (cannibalization) - in sufficient detail to manage pricing and marketing decisions effectively and be able to measure success consistently and precisely.

DEPOSITEDGE solves that problem 100% by creating account-level money flow data that does not exist in any Core system. We couple the technical solution with the know-how to realize value through ongoing knowledge transfer and business subject matter expert (SME) support.
Services You Provide:
Consulting Services:Financial Services
IT Services:Proprietary Core IT ServicesSoftware DevelopmentConsulting for IT Services
Operational Services:Management, Training and Operational SupportMarketing ServicesALM Management
Why should a credit union use your services?:

Active Deposit Management (ADM) delivers strategic results:

Improving pricing discipline and margins by 10-15bps
Detecting and reacting to demand signals
Validating key pricing and promotion decisions
Increasing lending profitability

Passive deposit management strategies and tactics are inadequate and out of date. Modernizing this half of your business is critical to successful growth.
Number of Credit Union Customers: 3
Percentage of Users/Customers that are Credit Unions: 100
Are You a CUSO?: No
Are there investment opportunities for credit unions?: Yes
Describe Your Business Model:Fee for services.Cost containment through economies of scale.Other (please describe)
Business Model Other: Analytics as a service means processing and delivery of data services in a 100% cloud based platform
Are you currently seeking additional users/customers?: Yes
Do you offer discounts or other benefits for NACUSO Members?: Yes
Contact Information:Boris MasipCMO1 (888)

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